WORLD-RENOWNED JEWELER CHRIS AIRE, IN PARTNERSHIP WITH NIGERIA MINISTRY OF MINES AND STEEL, DEBUTS HIS NEW HOLLYWOOD GLAMOUR COLLECTION
Los Angeles-based jeweler to the stars brings on the bling with the unveiling of more than 75 new Nigerian gold and gemstone designs at a star-studded private event on April 7, 2010, in Beverly Hills. Beverly Hills, Calif. — (March 29, 2010) … Los Angeles-based jewelry designer Chris Aire of Chris Aire Fine Jewelry & Timepieces will unveil his new Hollywood Glamour Collection, featuring more than 75 stunning limited edition pieces made with Nigerian gold and gemstones, at an exclusive cocktail party and runway show hosted by Cedric the Entertainer, Academy Award® winner Adrien Brody and Adewale Akinnuoye-Agbaje (“Lost” and “G.I. Joe”) on April 7, 2010. The invitation-only event, which will take place in the Crystal Ballroom at the Beverly Hills Hotel (9641 Sunset Blvd., Beverly Hills, CA 90210), is being held in partnership with the Nigeria Ministry of Mines and Steel, with the support of First Bank of Nigeria, GTBank, FCMB and Diamond Bank. Cocktails will begin at 8 p.m., and guests are invited to take part in a silent auction offering Limited Edition Chris Aire pieces, with proceeds benefiting US for UNHCR, Nigeria Artisanal Miners and Water.org. The runway show, featuring 26 top male and female models wearing the new Hollywood Glamour Collection, will be begin promptly at 9 p.m. “My new collection was inspired by the Hollywood glamour of the ‘30s and ‘40s,” explains Aire. “It also pays homage to my beautiful homeland, featuring semi-precious stones farmed in various regions of Nigeria with diamond accents. The purpose of my partnership with the Nigeria Ministry of Mines and Steel is to bring attention to the vast and largely untapped gold and gemstone resources in Nigeria, which I hope will stimulate investments and create jobs to provide additional revenue sources for the country. All of materials in my collection were mined adhering to the highest standard of world labor laws. “ Among the dazzling pieces in Aire’s new collection are pendants, necklaces and brooches with pearls, made with white, yellow and red gold, the latter of which has become a signature of Aire’s designs. Emeralds, sapphires, amethysts, garnets, citrine, quartz, tourmaline, aquamarines, morganite and topaz are among the precious and semi-precious stones Aire utilized to create the timeless designs for the new collection. /more While the sparkle and allure of Aire’s Hollywood Glamour Collection will leave no question as to how the stylish jewelry designer got the nickname “The King of Bling,” Aire is also quick to point out that he guarantees the gemstones used have been purchased from legitimate sources not involved in funding conflict. For more information, call (877) 500-AIRE (2473) or visit www.chrisaire.com. Product samples will be available upon request after April 7th. A graduate of Gemological Institute of America (GIA), Chris Aire has been designing innovative, urban-style diamond jewelry for more than 21 years. With a client list that includes Cedric the Entertainer, Adrien Brody, Jamie Foxx, Angelina Jolie, Eva Longoria, Halle Berry, Clint Eastwood and Will Smith, this Los Angeles-based designer and founder of Chris Aire Fine Jewelry & Timepieces was the first jewelry designer to showcase diamonds as fashion at New York Fashion Week. His cutting edge designs are known for their creativity and craftsmanship, earning the Nigerian-born jewelry designer such monikers as “The King of Bling,” “Emperor of Ice” and “Ice Man.”
