New York, NY (August 6, 2009) – CIRCA, the leading international buyer of fine jewelry from the public, today unveiled its signature jewelry-buying service online in the first-ever collaboration of its kind with Bluefly, Inc., the leading online luxury clothing and accessories retailer.  “CIRCA at Bluefly,” hosted at Bluefly.com, reshapes entirely the level of service and expertise currently provided to consumers in the online jewelry space.

“Customers seeking out CIRCA’s unique service now have a fantastic new option”, said Chris Del Gatto, co-founder, chairman, and CEO of CIRCA.  “CIRCA is the only jewelry buying brand that is trusted and known around the world.  Similarly, Bluefly is the premier luxury retailer on the Internet.  These brands, separately and combined, convey high-quality service and an unparalleled bond with their customers.  Providing this service online with Bluefly.com makes perfect sense in many ways.”

Through “CIRCA at Bluefly,” the site’s fashion-obsessed clientele can now experience the ease and comfort of selling their jewelry for the highest value. Consumers are given the choice of directly contacting a CIRCA expert buyer by phone or e-mail, kicking off the simple and rewarding process of selling their fine jewelry, diamonds, watches, or gold by scheduling an appointment with the nearest CIRCA office or by mailing in their jewelry overnight for an immediate offer.  CIRCA has expert buyers in its New York City, Washington DC, Palm Beach, Chicago, San Francisco and Hong Kong offices. CIRCA also has offices opening in L.A. & Dallas in 2010.

In June, CIRCA and Bluefly jointly hosted a first time ever, two-day private sale, which offered Bluefly.com’s clients the opportunity to purchase timeles estate jewelry classics from CIRCA’s collection.  The sale pieces were from the top luxury lines, including Bulgari, Cartier, Tiffany & Co., and Van Cleef & Arpels, among others at a significant value.

For more information please check out: www.bluefly.com/

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About CIRCA, Inc
CIRCA Inc., a privately held company, is the leading international buyer of fine jewelry, diamonds and watches from the public and the trade.  Established in 2001, CIRCA is the only international jewelry-buying house worldwide.  With that distinction, CIRCA is able to provide a liquid market for previously owned jewelry of all types.  CIRCA is headquartered in New York City with offices in Palm Beach, San Francisco, Chicago, Washington DC, and Hong Kong--and forthcoming expansions in Los Angeles, Miami, Boston, Atlanta, Houston, Dallas, Paris, London, and Geneva.  For more information, please visit www.circajewels.com.

About Bluefly, Inc
Founded in 1998, Bluefly Inc. is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 29th St. in New York City, in the heart of the Fashion District. For more information, please visit www.bluefly.com.