Issue Date: Ten Trends For 2010, Posted On: 11/21/2009
Symbolism By Sarah Daniels
Individuality reigns supreme in 2010. It’s not just about personalizing looks, though; it’s about looking for personal meaning. The new adornments focus on symbols—from sentimental to spiritual. Whether it’s done with charms, beads, or religious icons, there’s a definite movement toward meaning.
“In a wave of ‘investment’ or ‘statement’ dressing, customers are encouraged to buy fewer and better clothes and accessories, and to look for jewels of quality and enduring style, underpinned with strong emotional values,” notes ENLIGHTENED™–Swarovski Elements in its “Gem Visions 2010” book. “A brand is no longer simply selling a jewel, but selling confidence and continuity, expression and experience.”
The recycled and reclaimed aesthetic automatically incorporates items with memories. “You’re going to see a return to heritage,” states Fashion Snoops’ Lilly Berelovich. “If you’re not going to buy much, you’re going to buy something that has meaning to you.”
Since “lofty layering and delicate detail,” according to Berelovich, will be a prevalent look, symbolic pieces should prove to be an easy match. Look beyond the surface for: